MILKSHA AT TAIPEI 101 Taipei, Taiwan
How do you create a memorable brand experience when the competition for customers’ attention is a billion-dollar view? This kiosk on the 89th-floor observation deck of one of the tallest buildings in the world was designed to be a flagship location for Milksha, a boba tea company with over 400 stores worldwide. The design holds its own against the view and stands apart from its neighbors by incorporating a service bar, back-of-house, and backdrop into a single cohesive form that riffs off the curving “site” and Milksha’s rounded design language to communicate quality, style, and substance in a single, flowing move.
PROJECT TEAM Lincoln Lighthill, Adiel Benitez
LIGHTING DESIGNER LLA
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People standing in line at a cafe counter, with a Milksha sign and a cow outline logo, inside a modern, wood-paneled space.
A Milksha coffee shop counter inside an airport terminal with a light wood curved front. A barista in a blue uniform is working behind the counter. There is a menu board and a digital register on the counter, along with cups and a small display. The background features a wooden textured wall with a cow outline sign and a sign that says 'Milksha'. Large windows allow natural light into the space.
Coffee shop counter with staff preparing beverages, surrounded by wood-paneled walls, digital menu above, and a potted plant to the right, with customers in the background near large windows.
Interior of a modern cafe with wooden slatted walls, seating area, a digital menu, illuminated cow outline sign, and green plants.