MILKSHA AT TAIPEI 101 Taipei, Taiwan

How do you create a memorable brand experience when the competition for customers’ attention is a billion-dollar view? This kiosk on the 89th-floor observation deck of one of the tallest buildings in the world was designed to be a flagship location for Milksha, a boba tea company with over 400 stores worldwide. The design holds its own against the view and stands apart from its neighbors by incorporating a service bar, back-of-house, and backdrop into a single cohesive form that riffs off the curving “site” and Milksha’s rounded design language to communicate quality, style, and substance in a single, flowing move.